A gentle, everyday cleanser that removes grit and grime while preparing that mug for a great shave (or just a great day). Developed in our d.C. Barbershop and used within dozens of times daily, cleanser won't dry out or irritate skin like regular soaps. Instead, it gently buffs away surface skin cells and helps uproot ingrown hairs. The real first step in any great shave, it's also valuable on those days when the razor is resting. While other cleansers leave behind residue that weighs facial hair down, this one strips only the bad stuff and leaves your whiskers standing at attention. Specifically designed for a man's face and skin care needs, prevents breakouts and reduces inflammation. Unlike a bar soap, it doesn't travel to other areas on the body before coming into contact with the face (think about it).