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My Mission

To inspire ALL women to celebrate themselves with confidence and fearlessly. We know the key to looking and feeling confident can make your whole day better; that's why we're committed to being your source for all things "Love Your Self" first, so you can focus on being your very best CONFIDENT, BEAUTIFUL and FEARLESS!

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Why PinkLace22?

Simply... I have always loved lingerie and feeling sexy within, but the one thing I noticed while shopping for lingerie, I never saw a reflection of Black women. My mission is to bring diversity to online lingerie shopping.  Every woman should see a reflection of themselves.

Our mission at PL22 is still work in progress.

About The Founder

Tonja Shaw-Johnson, Founder and Owner

Est. 2017

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